Unga wa Dola launches ‘VUNA MAMILI NA KITUI FLOUR MILLS’ campaign to appreciate consumers

• Unga Wa Dola & Jahazi Flour has launched its new nationwide campaign that is open to consumers of its premium brands

NAIROBI…Leading flour miller Kitui Flour Mills, the manufacturers of Unga wa Dola & Jahazi Flour has launched a nationwide consumer appreciation awareness campaign 

The three-month campaign dubbed, ‘VUNA MAMILI NA KITUI FLOUR MILLS,’ will run from the beginning of April, 2021 to June, and incorporates the group’s most popular brands: Unga wa Dola, EGL Dola and Jahazi Flour Promotional Packet. The purchase of any 2Kg, 1Kg, or 500g packet from the this brand range qualifies a consumer for a chance to win KES.1 Million weekly, instant prizes and airtime, smart TV and fridge among other electronics, Tuktuk & motorbikes. 

According to Kitui Flour Mills Chief Financial Officer Anwar Bajaber, this campaign is unique in many ways. “Aside from being one of the biggest consumer campaigns we have ever run, we chose to launch it across categories with three of our most popular power brands instead of just focusing on one brand. This way we ensure the competition is more accessible and consumers have multiple chances to enter for each of the power brands they purchase.” 

After purchase of their favorite brands, participants are required to check for an eight character lucky alphanumeric code printed inside the flour packet. They then send an SMS with the 8-character alphanumeric code, which is valid for one entry only to a mobile short code 20770. Normal SMS rates shall apply.  

Each alphanumeric code sent in this way will form an entry into the draw and be eligible to win any prize in the promotion.

Twelve lucky consumers stand a chance of winning the weekly grand prize of Ksh. 1 Million. There will be 12 Ksh. 50,000 weekly winners, 24 Ksh 20,000 twice weekly winners, 60 Ksh 10,000 five times weekly winners, 60 Ksh 5,000 five times weekly winners and 240 Ksh 1,000 twenty times weekly winners.

There are also 12 motorbikes, 12 43” smart televisions,12 double door refrigerators, 12 non-stick cooking set and 12 cake mixers up for grabs each item to be won on a weekly basis. 

Also up for grabs include daily airtime top-ups worth millions of shillings. 

“Draws to determine winners of cash prizes below Ksh. 1 Million and Airtime will be conducted electronically, and winners notified instantly,” said Kitui Flour Mills’ chief operating officer Anwar Bajaber.

Winners of the Kshs. 1,000,000, Kshs.50,000, KES.20,000 , 43” Hisense Television, 150cc Motorbike (Haojin brand), Ramtons Double door Refrigerator, Cookware Non-Stick Cooking set, Nunix Electric Cake Mixer and 225cc TVS King Tuk-tuk shall be notified by a call from our toll free telephone number 0111 033 777 and instructed on how to collect their prize.

He added: “Flour is the most consumed food in Kenya and easily the most important element of our food security quest. Keeping it top of mind among consumers and stakeholders is key and with this new campaign, we are hoping to truly appreciate the Kenyan customer while driving awareness on nutrition. Additionally, this campaign is allowing us to collaborate much more with our strategic retail partners as we seek to expand our markets,”

According to Marketreserarch.com, the Kenyan maize and wheat flour market showed strong growth (CAGR of 7.3%) over the past 5 years reaching a market value of $1.15 billion by last year, as changing consumer preferences for wheat flour, improving retail accessibility, and increasing market sophistication drive demand. 

“The present opportunity is not only in fulfilling demand but also in new business models that respond to the needs of end-users and vendors alike which delivered through three main ways – the production of high-quality flour, ensuring consistencies in quality and distribution and the third in building trust among consumers,” Mr Bajaber said as he launched the campaign. 

Kitui Flour Mills, which is set to celebrate its 35th  anniversary next year has over the years premised innovation as the heart of their business. The company which has Super Brands status, currently produces 2,500 metric tons of flour per day in its state-of-the-art facilities around the country. 

“We are really proud of how we’ve led the way as thought leaders in terms of going after the big macro trends and bring meal propositions to life,” concluded Mr Bajaber.